• Next Level SMG blends insight, pragmatism and genuine concern for client success; they are a valued partner in moving our organization forward.

    Rosina Racioppi

    President and Chief Executive
    Officer, WOMEN Unlimited

  • Next Level SMG got us unstuck; they took a complex brand architecture problem and helped chart a process to move our strategy forward

    Philippe Meyersohn

GM, Marketing and Training
    GE Appliances Canada

  • Peter led a team that helped us rethink and reinvent the visitor experience as fun, immersive and participatory.

    Bob Wilburn

    Former President and CEO
    Colonial Williamsburg Foundation

  • Next Level SMG helped us understand consumer experiences and expectations that led to service innovations that are reshaping our industry.

    Jeff Artzi

    President and Chief Executive
    Officer, Brake Masters

  • Next Level SMG’s portfolio strategy approach simplified our product offerings. This made it easier for customers to find the product they needed, and it also took cost out of marketing and operations.

    Scott Phillips

    Vice President of Marketing
    Therma-Tru Doors

  • Peter led a team of strategists that successfully addressed our need to reposition and rebrand our global organization across 63 countries.

    Allan DeYoung

    Director of Marketing
    American Jewish Joint Distribution Committee (JDC)

  • Next Level SMG understands branding and marketing strategy, but they also know how to make change happen. They helped move the organization to a more strategic way of thinking.

    Bob Beard

    President and Chief Executive Officer
    UGI Corporation

  • Next Level SMG worked around the globe to help our marketing teams streamline and better position our portfolio of 14 brands to seize regional and global opportunities.

    Mike Huie

    Global Business Unit Director
    KitchenAid Brand

Welcome to Next Level.

Whether there’s been a game–changing event, a change in your portfolio, or a change in the market–or you just know that something has to change–Next Level SMG can help you develop, strengthen, and reposition your brand for profitable growth.

Next Level SMG is a pure brand strategy firm, founded to be the kind of firm you’d want in your corner–diligent, insightful, and easy to work with. We:

Use facts

not hunches, to uncover deep insights about your customers, markets, and brand capabilities.


thorough, robust analysis into simple, understandable, actionable solutions.

Help you build

a strong brand and compelling strategy to deliver relevant messages and create meaningful brand experiences.

All to establish your path to success and take your business to the next level.