• Next Level SMG worked around the globe to help our marketing teams streamline and better position our portfolio of 14 brands to seize regional and global opportunities.

    Mike Huie

    Global Business Unit Director
    KitchenAid Brand

  • Next Level SMG blends insight, pragmatism and genuine concern for client success; they are a valued partner in moving our organization forward.

    Rosina Racioppi

    President and Chief Executive
    Officer, WOMEN Unlimited

  • Next Level SMG’s portfolio strategy approach simplified our product offerings. This made it easier for customers to find the product they needed, and it also took cost out of marketing and operations.

    Scott Phillips

    Vice President of Marketing
    Therma-Tru Doors

  • Next Level SMG understands branding and marketing strategy, but they also know how to make change happen. They helped move the organization to a more strategic way of thinking.

    Bob Beard

    President and Chief Executive Officer
    UGI Corporation

  • Peter led a team of strategists that successfully addressed our need to reposition and rebrand our global organization across 63 countries.

    Allan DeYoung

    Director of Marketing
    American Jewish Joint Distribution Committee (JDC)

  • Next Level SMG got us unstuck; they took a complex brand architecture problem and helped chart a process to move our strategy forward

    Philippe Meyersohn

GM, Marketing and Training
    GE Appliances Canada

  • Peter led a team that helped us rethink and reinvent the visitor experience as fun, immersive and participatory.

    Bob Wilburn

    Former President and CEO
    Colonial Williamsburg Foundation

  • Next Level SMG helped us understand consumer experiences and expectations that led to service innovations that are reshaping our industry.

    Jeff Artzi

    President and Chief Executive
    Officer, Brake Masters

Meet our team.

Branding should be fun. That’s why we hire and work only with friendly, smart, ambitious people who love their work and love helping clients succeed.

Peter Rogovin Founder And Managing Director

Peter Rogovin has over 22 years' experience as a marketer and consultant, building brands and business strategies in industries including beverages, supermarkets, home appliances, financial services, medical products, health care, electric utilities, and not–for–profit organizations. At Starwood, he was responsible for building Four Points by Sheraton, their fastest–growing brand.

Peter is also an avid Mets fan, which proves that a strong brand can maintain a loyal following no matter what.

Prior to founding Next Level SMG, Peter was:

  • Director, Vivaldi Partners, a brand consultancy in New York
  • VP, Marketing and Brand Operations, Starwood Hotels and Resorts
  • Managing Associate, CSC Index, a global strategy firm
  • Strategic Planner, Walt Disney Consumer Products

For a printable bio of Peter, click here.
For a downloadable photo of Peter, click here.

Jeff Chapman Director

Jeff Chapman is a Director at Next Level SMG. Prior to teaming up with Next Level SMG, Jeff played a key role developing the new products, creative strategies, and brand communications that helped transform the $650MM Schick razor business into a $2.4 billion stand-alone CPG company called Edgewell Personal Care. For the first 5 years of this period, he ran the Schick Wilkinson Sword razor account for J Walter Thompson globally. Then he joined his clients as Director, and later Senior Director, of Global Brand Communications, working across brands including Schick and Wilkinson Sword, as well as Edge and Skintimate shave gels, Banana Boat and Hawaiian Tropic sunscreens, Playtex feminine care and infant care products, Carefree liners, Stayfree pads, o.b. tampons, Diaper Genie, Litter Genie, Wet Ones and more.

Before JWT, Jeff spent 10 years in positions of increasing responsibility at Y&R and Leo Burnett on businesses including Colgate-Palmolive, Hallmark, Pillsbury, Kraft, and United Airlines.

He's a strategic and creative brand communications leader, specializing in new product development, digital marketing, communications planning, creative development and production, agency management, corporate identity, and global team leadership. He's won 6 EFFIE Awards for marketing effectiveness.

Jeff graduated magna cum laude from Harvard. He also has an MBA from the Kellogg School of Management at Northwestern, where his studies focused on marketing, strategy, and organizational design. In his spare time, Jeff is a landscape/ street photographer and writes and self-publishes speculative fiction novels.

Neromanie Persaud Project Director

Neromanie Persaud is an independent contractor and Strategic Affiliate of Next Level SMG. She has led a notable career in strategic brand marketing, having spent the past 10 years creating and refining brand strategy and communications platforms for a range of client organizations across industry categories. These include Carlson Wagonlit Travel, The Conference Board, DoubleClick, Newcourt Capital, PricewaterhouseCoopers, PubSub Concepts, the Red Cross/Red Crescent Societies, Scholastic, Tata Group, Union Energy, Vivendi Universal and Zurich Financial Services.

Prior to working with Next Level SMG, Neromanie was a Project Director at FutureBrand Inc. and a Partner, Brand Strategy at St. Aubyn LLC. Her career began at American Express, where she was involved in strategic marketing initiatives, including the "Blue Box" branding of an acquired financial services business.

Neromanie graduated from Columbia University where she majored in economics and political science.

Bruce Felton Writer

Bruce is an independent contractor who works on projects at Next Level SMG requiring original writing or editorial services. Over the past three decades, Bruce's writing career has spanned an improbably broad range of industries, including financial services, advertising, healthcare, technology, real estate, energy, manufacturing, education and the nonprofit field. His freelance contributions to the Sunday Business section of The New York Times cover consumer issues, personal finance and the workplace. In addition, he has written for numerous magazines and newspapers, served as a Peace Corps volunteer in Borneo and placed 24,926th in the 1992 NYC Marathon. At Next Level SMG, Bruce supports project teams by crafting positioning concepts and helping to evolve client collateral materials to align with new brand strategies.

Bruce is the author of five books, including Famous Americans You Never Knew Existed and What Were They Thinking? Really Bad Ideas Throughout History (Globe Pequot Press: 2003, 2007). He holds a Bachelor's degree from Brooklyn College and a Masters in English from Cleveland's Case Western Reserve University.