• Next Level SMG got us unstuck; they took a complex brand architecture problem and helped chart a process to move our strategy forward

    Philippe Meyersohn

GM, Marketing and Training
    GE Appliances Canada

  • Next Level SMG’s portfolio strategy approach simplified our product offerings. This made it easier for customers to find the product they needed, and it also took cost out of marketing and operations.

    Scott Phillips

    Vice President of Marketing
    Therma-Tru Doors

  • Peter led a team that helped us rethink and reinvent the visitor experience as fun, immersive and participatory.

    Bob Wilburn

    Former President and CEO
    Colonial Williamsburg Foundation

  • Peter led a team of strategists that successfully addressed our need to reposition and rebrand our global organization across 63 countries.

    Allan DeYoung

    Director of Marketing
    American Jewish Joint Distribution Committee (JDC)

  • Next Level SMG worked around the globe to help our marketing teams streamline and better position our portfolio of 14 brands to seize regional and global opportunities.

    Mike Huie

    Global Business Unit Director
    KitchenAid Brand

  • Next Level SMG understands branding and marketing strategy, but they also know how to make change happen. They helped move the organization to a more strategic way of thinking.

    Bob Beard

    President and Chief Executive Officer
    UGI Corporation

  • Next Level SMG helped us understand consumer experiences and expectations that led to service innovations that are reshaping our industry.

    Jeff Artzi

    President and Chief Executive
    Officer, Brake Masters

  • Next Level SMG blends insight, pragmatism and genuine concern for client success; they are a valued partner in moving our organization forward.

    Rosina Racioppi

    President and Chief Executive
    Officer, WOMEN Unlimited

Unvarnished, objective, and discoverable only from careful digging. We work tirelessly to uncover the reality of your place in the market, insights about your customers, and opportunities just waiting to be taken. The result, a marketing strategy you can build on, with a strong brand and profitable growth.

Brand Identity and Positioning

A brand is more than your products and services. It’s how your customers see you, and how your company operates. We help you discover the truth of your brand, to align perception with reality, and you with your customers.

Brand Portfolio Strategy

Product portfolios can drive growth and elevate the brand. We help you avoid the pitfalls of excessive sub-branding and “trademarkitis,” and align your portfolio to deliver your brand essence in a way that’s intuitive, compelling, and consistent.

Innovation and Growth Strategies

From start-ups to established companies with new technologies, we analyze your customers’ needs, your competition, and your strengths to help you unlock potential, expand your opportunities, build your market share.