• Next Level SMG’s portfolio strategy approach simplified our product offerings. This made it easier for customers to find the product they needed, and it also took cost out of marketing and operations.


    Scott Phillips

    Vice President of Marketing
    Therma-Tru Doors

  • Next Level SMG helped us understand consumer experiences and expectations that led to service innovations that are reshaping our industry.


    Jeff Artzi

    President and Chief Executive
    Officer, Brake Masters

  • Next Level SMG understands branding and marketing strategy, but they also know how to make change happen. They helped move the organization to a more strategic way of thinking.


    Bob Beard

    President and Chief Executive Officer
    UGI Corporation

  • Next Level SMG worked around the globe to help our marketing teams streamline and better position our portfolio of 14 brands to seize regional and global opportunities.


    Mike Huie

    Global Business Unit Director
    KitchenAid Brand

  • Next Level SMG got us unstuck; they took a complex brand architecture problem and helped chart a process to move our strategy forward


    Philippe Meyersohn

    
GM, Marketing and Training
    GE Appliances Canada

  • Next Level SMG blends insight, pragmatism and genuine concern for client success; they are a valued partner in moving our organization forward.


    Rosina Racioppi

    President and Chief Executive
    Officer, WOMEN Unlimited

  • Peter led a team that helped us rethink and reinvent the visitor experience as fun, immersive and participatory.


    Bob Wilburn

    Former President and CEO
    Colonial Williamsburg Foundation

  • Peter led a team of strategists that successfully addressed our need to reposition and rebrand our global organization across 63 countries.


    Allan DeYoung

    Director of Marketing
    American Jewish Joint Distribution Committee (JDC)

Our clients.

Our team has served some of the biggest and best-known players in their respective fields. Roll over each logo to read what they have to say about their experience with Next Level SMG:

 

  • Next Level SMG helped our design, manufacturing and product development teams get on the same page so we could market brand portfolios that made sense to the consumer.
    Chuck Jones

    VP Global Product Design
    Whirlpool Corp

    Global brand architecture and portfolio strategy

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  • Peter led a team of strategists that successfully addressed our need to reposition and rebrand our global organization across 63 countries.
    Allan DeYoung

    Director of Marketing
    JDC

    Global brand strategy

  • Next Level SMG got us unstuck; they took a complex brand architecture problem and helped chart a process to move our strategy forward.
    Philippe Meyersohn

    GM - Marketing and Training,

    GE Appliances Canada

    Portfolio and positioning strategy with targeted SKU reduction

  • Next Level helped Acxiom develop the brand platform that was critical to our repositioning and growth strategy.
    Michael Darviche

    Chief Marketing Officer
    Acxiom

    Customer insights and brand strategy

  • Next level really helped us define our product DNA and then translate that into every touch point of the customer experience.
    Shawn Omstead

    Vice President, Residential Product Management
    Bell Canada

    New product launch marketing strategy

  • Next Level SMG helped us understand consumer experiences and expectations that led to service innovations reshaping our industry.
    Jeff Artzi

    President and Chief Executive Officer
    Brake Masters Inc.

    Growth and innovation strategy

  • Next Level SMG worked around the globe to help our marketing teams streamline and better position our portfolio of 14 brands to seize regional and global opportunities.
    Mike Huie

    Global Business Unit Director
    KitchenAid Brand

    Global brand architecture and portfolio strategy

  • Next Level SMG helped Pathmark rethink its value proposition, become more consumer-relevant and get everyone in field operations to understand the strategy.
    John Derderian

    Executive Vice President and Chief Marketing Officer
    Pathmark

    Brand strategy and customer experience design

  • Next Level SMG blends insight, pragmatism and genuine concern for client success; they are a valued partner in moving our organization forward.
    Rosina Racioppi

    President and Chief Executive Officer
    WOMEN Unlimited

    Brand strategy and value proposition development

  • Next Level SMG understands branding and marketing strategy, but they also know how to make change happen. They helped move the organization to a more strategic way of thinking.
    Bob Beard

    President and Chief Executive Officer
    UGI

    Customer segmentation and growth strategy

  • Next Level SMG helped our Design, Manufacturing and Product Development teams get on the same page so we could market brand portfolios that make sense to the consumer.
    Chuck Jones

    Vice President, Global Design
    Aeroplan

  • Peter led the team that changed how we delivered healthcare to our members. The model was years ahead of its time, helped us lower costs and capture share, and was widely copied across the country.
    Carolyn Kenny

    Regional President,
    Kaiser Foundation Health Plan

    Process reengineering and consumer experience design

  • Peter led a team that helped us rethink and reinvent the visitor experience as fun, immersive and participatory.
    Bob Wilburn

    Former President and CEO
    Colonial Williamsburg Foundation

    Visitor experience design and implementation

  • Next Level SMG’s portfolio strategy approach simplified our product offerings. This made it easier for customers to find the product they needed, and it also took cost out of marketing and operations.”
    Scott Phillips

    Vice President of Marketing
    Therma-Tru Doors

    Growth and innovation strategy

  • Peter and his team reduced complexity in our portfolio – which was key to customer engagement in the appliance category – by creating a logic structure that simplified and streamlined product offerings.
    Lynn Holmgren

    Director of Marketing,
    Kenmore Brand

    Product portfolio strategy