• Next Level SMG helped us understand consumer experiences and expectations that led to service innovations that are reshaping our industry.

    Jeff Artzi

    President and Chief Executive
    Officer, Brake Masters

  • Next Level SMG worked around the globe to help our marketing teams streamline and better position our portfolio of 14 brands to seize regional and global opportunities.

    Mike Huie

    Global Business Unit Director
    KitchenAid Brand

  • Next Level SMG blends insight, pragmatism and genuine concern for client success; they are a valued partner in moving our organization forward.

    Rosina Racioppi

    President and Chief Executive
    Officer, WOMEN Unlimited

  • Peter led a team that helped us rethink and reinvent the visitor experience as fun, immersive and participatory.

    Bob Wilburn

    Former President and CEO
    Colonial Williamsburg Foundation

  • Peter led a team of strategists that successfully addressed our need to reposition and rebrand our global organization across 63 countries.

    Allan DeYoung

    Director of Marketing
    American Jewish Joint Distribution Committee (JDC)

  • Next Level SMG got us unstuck; they took a complex brand architecture problem and helped chart a process to move our strategy forward

    Philippe Meyersohn

GM, Marketing and Training
    GE Appliances Canada

  • Next Level SMG’s portfolio strategy approach simplified our product offerings. This made it easier for customers to find the product they needed, and it also took cost out of marketing and operations.

    Scott Phillips

    Vice President of Marketing
    Therma-Tru Doors

  • Next Level SMG understands branding and marketing strategy, but they also know how to make change happen. They helped move the organization to a more strategic way of thinking.

    Bob Beard

    President and Chief Executive Officer
    UGI Corporation

Our words.

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Many in the mainstream media have heralded the end of emotional branding. The right brain is out. The left brain is in.

A new poll finds that 70% of marketers either launched a new line extension or developed a new innovation this year.

This study sheds light on the key growth strategies pursued by marketers in 2007, and what they are planning for 2008.

Death is in the middle. That’s what Michael Silverstein, author of popular business titles Trading Up and Treasure Hunt, predicts.

LG Electronics will ask consumers to dump their old appliances, not because they don’t work but because they’re not as stylish as LG’s wares.

The tools used in revitalizing commercial brands, while effective, are usually tricky to apply in nonprofit settings and dogged by high failure rates.

I have a simple request. Will marketers please put up or shut up about how simple they’re making my life?

Much is at stake. Expansion is great–but if brand value suffers, CMOs must be the ones to hit the brakes.

He’s not as lonely, and is a bit more industrious these days, but the Maytag repairman is alive and well in a tongue-in-cheek TV spot.

As a brand strategy consultant, Peter Rogovin and his employees at Next Level Strategic Marketing Group help companies choose the way they market themselves.