Building strong brands since 2004

About Next Level

Next Level SMG was started to be the kind of firm we would want to hire: thoughtful, thorough, easy to work with, and able to dive right in. The type of firm that does the analysis, scenario planning, and strategy development that you would do, with the outside-in perspective you need to effect objective, meaningful change. At Next Level, we believe in:

Strategy
before execution

Establishing what your brand stands for before figuring out how to say it

Insights,
not hunches

Doing the hard work of finding out what your stakeholders think, not what we think

Flexibility
and responsiveness

Tailoring our approach to fit your needs, not selling you a one-size-fits-all methodology

Senior-level
dedication

Providing the same experienced team from pitch to delivery without a bait-and-switch

English,
not consultantese

Keeping it simple and jargon-free, so we can speak with — not at — each other

Keeping clients
captivated, not captive

Delivering on commitments, and setting up clients to take the work forward without us

 

How We Can Help

Projects are tailored to each client’s needs. Most of our work falls under these six service offerings:

Brand assessment

Your brand-building efforts show promise but are seeing uneven results. We can help you identify strengths and gaps so you can deploy your next efforts against the best opportunities.

Market sensing and insights

Your product or service is ready to take to market, but you’re not clear if the market is ready for you. We can help you assess market size and sentiment and uncover the positioning and platforms that resonate the most.

Brand identity and positioning

Your brand’s place in the market is changing due to shifts in tastes, times, or competition. We can help you rediscover what makes your brand unique while staying true to your organization’s strengths and values.

Brand architecture

Your portfolio is growing, but your brand structure is getting confusing. We can help you to create organizing principles based on customer needs to reduce overlap, create brand clarity, and improve efficiency and profit.

Brand activation

Your brand strategy looks good on paper, but something is getting lost in translation. We can help you to curate experiences, sensory cues, creative executions, and partnerships to clarify your brand promise and compel action.

Mission marketing

Your non-profit’s stakeholders know the value of a strong brand but aren’t yet aligned on how to get there. We can help you manage the complexities of partner dynamics to generate broad buy-in of bold ideas and effect meaningful change.

 

Selected Clients

Next Level has worked with product and service-based companies in B2B, B2C and mission-based nonprofits:

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  • “Next Level SMG worked around the globe to help our marketing team streamline and better position our portfolio of 14 brands to seize regional and global market opportunities.”

    Mike Huie
    Global Director, Brand Architecture & Loyalty
    Whirlpool Corporation

  • “Next Level SMG is adept in working in high-tech, product-oriented cultures. They brought brought a fresh outside-in perspective and helped chart a brand strategy for the Da Vinci brand during a time of rapid change and growth.”

    Chuck Jones
    (Former) Senior Vice President, Design, UX and Brand
    Intuitive, maker of the Da Vinci Surgical System

  • “Next Level helped us define our DNA and then translate it across every touchpoint of the customer experience.”

    Shawn Omstead
    General Manager, IPTV Business & Product Development
    Bell Canada

  • "Next Level brought a rare combination of rigor, creativity, and collaboration—grounded in careful research and executed with precision. Their work broke new ground in philanthropic brand positioning and gave us a strong, clear and credible platform for widening our reach and deepening our impact."

    Lucas Held
    Vice President of Communications (Retired)

Meet The Founder

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As a former VP of marketing and brand operations, Peter Rogovin knows brand consulting from both sides of the desk, enabling him to understand his clients’ perspectives and give them what they need to succeed.

Peter has over 25 years of experience as a consultant, including work at Vivaldi Partners, as well as CSC Index, the originators and purveyors of business process reengineering. 

At Starwood Hotels, he led marketing strategy for Four Points by Sheraton and Westin. The Heavenly Bed launch during his tenure with Westin fundamentally shifted design aesthetics and sensory branding in the hospitality industry.

Prior to business school, Peter was a corporate finance and mergers and acquisitions analyst at JPMorgan Chase.

Peter has spoken at numerous branding conferences and has been published in BrandWeek, Ad Age and Marketing Daily. He holds an M.B.A. in marketing and finance from Northwestern's Kellogg Graduate School of Management and a B.A. in economics from Brandeis University. He enjoys tennis, bicycle touring, cooking, and spending time with his wife and teenage kids. In his spare time, he is the volunteer president of an award-winning farmers market in Pleasantville, NY.

 

Contact

Ready to take your brand to the next level? Let us know how we can help.

Next Level SMG
25 Wheeler Avenue, Suite 201
Pleasantville, NY 10570

914.769.8600